Building a cohesive brand identity across all media.
ABOUT iCana
Headquartered in Taiwan with offices in Singapore, Belgium, the U.S., and India, iCana develops next-generation RF semiconductor components for 5G infrastructure. Their work is highly technical, but their brand needed to communicate clearly to a broader audience of investors, partners, and customers worldwide.
OUR ROLE
iCana came to us as a new name in the global semiconductor industry. They needed more than a logo — they needed a complete identity that could project credibility while remaining flexible across cultures and continents. Our retainer partnership allowed us to act as their design arm, building brand foundations and extending them into every channel: digital, print, physical, and media.
LOGO & BRAND DESIGN
The first task was to design an identity that felt both bold and human. We created a logo built on curved lines — symbols of adaptability and resilience — set against a structure that conveyed strength and confidence. The color palette broke from typical tech tones: a deep maroon, chosen for its warmth and subtle cultural resonance, paired with a clean supporting set. Typography, iconography, and graphic language were defined in a brand system that could adapt across channels.
WEBSITE DESIGN & DEVELOPMENT
iCana’s website was designed for clarity first. As a B2B company, they needed a digital home that showcased products and specifications without distraction. We built a clean, modular design system that aligned tightly with the brand identity, ensuring consistency from navigation to technical datasheets. Built on WordPress, the site gave their team full control to update and expand content as products evolved. The result was a digital presence that looked confident from day one and could grow alongside the business.
PRINT & DIGITAL DESIGN
The brand had to be visible wherever iCana showed up - from social media posts to sales meetings and international exhibitions. Print and digital collateral containing complex information needed to be visually consistent. Clear, and accessible, so whether the audience was virtual, in a boardroom or on a trade-show floor, they experienced the same iCana.
